Overview

Alliance Metal is a Australian-based company specialising in industrial fabrication and engineering solutions. The objective was to revamp their digital presence to better showcase their services, highlight industry expertise, and improve search engine visibility.

Design Objectives

• Regional SEO Enhancement: Develop four region-specific landing pages to target local search queries and improve organic traffic.
• Industry-Specific Navigation: Create an “Industries Served” section to demonstrate expertise across various sectors.
• Project Showcase: Implement a blog section focused on detailed project case studies to highlight capabilities and drive SEO.
• Service Clarity: Design individual service pages to provide clear and comprehensive information about each offering.

Design Approach

• Localised Landing Pages: Crafted dedicated pages for key regions, incorporating localized content and keywords to enhance local search performance.
• Industries Served Section: Developed a navigation feature that allows users to explore services tailored to specific industries, showcasing Alliance Metal’s versatility.
• Project Blogs: Established a blog section featuring in-depth case studies of completed projects, providing insights into the company’s processes and successes.
• Service Pages: Designed individual pages for each service offered, ensuring visitors have access to detailed and organized information.

Outcome

The redesigned Alliance Metal website presents a modern and user-friendly interface that effectively communicates the company’s services and industry expertise. The addition of region-specific landing pages and industry-focused navigation enhances user engagement and search engine visibility. The project blog section serves as a valuable resource for potential clients, offering detailed insights into the company’s capabilities.

Visit the live site: alliancemetal.com.au