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Work Experience

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• Web Designer: Specialising in creating bespoke websites using the JABA CMS system, tailored to meet client needs and enhance user experience.
  
• Progressive Web App (PWA) Development: Skilled in developing PWAs that provide a seamless and engaging user experience across all devices.
  
• Project Manager: Overseeing projects from conception to completion, ensuring timely delivery and adherence to quality standards while maintaining clear communication with stakeholders.
  
• Office Manager: Responsible for the smooth operation of our Adelaide office, managing administrative tasks and fostering a productive work environment and team spirit.
  
• Collaboration: Working closely with cross-functional teams to align design and marketing efforts with overall business goals, ensuring a cohesive brand strategy.
  
• Continuous Learning: Committed to staying current with industry trends and technologies to deliver innovative solutions that meet evolving user needs.

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• Website Design: Designed and developed engaging websites using WordPress, ensuring responsive design and optimal user experience tailored to client needs.
  
• Content Creation: Crafting compelling and informative content for a travel blog, focusing on storytelling that captivates readers and enhances engagement.
  
• Photography: Capturing stunning visuals for Instagram and the travel blog, showcasing destinations and experiences that resonate with followers and readers.
  
• Video Editing: Producing and editing engaging video content for the blog, achieving notable success with one video reaching over 10.5k views, demonstrating effective audience engagement.
  
• Shopify Store Management: Overseeing three different webshops on the Shopify platform, managing product listings, customer service, and inventory to optimise sales and user experience.
  
• Social Media Strategy: Developing and implementing social media strategies that increase brand visibility and foster community engagement across platforms.
  
• SEO Optimisation: Implementing SEO best practices to enhance content visibility and improve search rankings for both the blog and online shops.
  
• Analytics Tracking: Monitoring website and social media analytics to assess performance and inform future content and marketing strategies.

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• Design Team Leadership: Led a dynamic design team in developing innovative agricultural installations, significantly improving efficiency and yield in the drying and processing of premium lucerne—achieving 400% greater efficiency and a 40% increase in overall yield compared to conventional methods.
  
• Corporate Branding: Spearheaded the corporate branding initiative, which included the creation of a new logo, product labels, and a comprehensive branding strategy that enhanced market presence and brand recognition.
  
• Industrial Design: Designed the complete processing plant, focusing on optimising workflow and functionality to ensure maximum efficiency and productivity in operations.
  
• Construction Leadership: Directed the construction of installations, collaborating closely with contractors and stakeholders to ensure timely and high-quality execution of project goals.
  
• Technical Skills: Utilised MIG welding techniques to support the fabrication of equipment and structures, contributing hands-on expertise to the project.
  
• Problem-Solving: Embraced and successfully navigated numerous challenges throughout the project, demonstrating a proactive approach to overcoming obstacles and ensuring project success.
  
• Sustainability Focus: Incorporated sustainable practices and materials into the design and construction processes to enhance the environmental impact of the processing plant.
  
• Project Management: Oversaw project timelines and budgets, ensuring that all milestones were met while maintaining high standards of quality and safety.

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• UI/UX Team Member: Contributed to the UI/UX team in the development of multiple in-house applications, focusing on creating user-friendly interfaces and enhancing overall user experience.
  
• Graphic Design: Utilised Adobe Illustrator to design compelling graphics and visual elements that align with brand identity and enhance application aesthetics.
  
• Film and Video Editing: Expertly edited films and videos using Adobe Premiere Pro, producing high-quality content for promotional and instructional purposes.
  
• Motion Graphics: Created dynamic motion graphics with Adobe After Effects, enhancing visual storytelling and engagement in various multimedia projects.
  
• User Persona Development: Developed detailed user personas and user test cases to guide the app testing process, ensuring that design decisions were informed by real user needs.
  
• Usability Testing: Conducted in-depth analysis of user flows and layouts through usability testing with over 500 students, gathering valuable insights to refine and optimise app interfaces.
  
• Prototype Visualisation: Designed visual elements for app prototypes, facilitating effective communication of concepts and functionalities to stakeholders and team members.
  
• Storytelling and Storyboarding: Crafted engaging storyboards for commercials, effectively translating ideas into visual narratives that resonate with target audiences.
  
• Collaboration and Feedback: Worked closely with cross-functional teams, incorporating feedback from developers and product managers to ensure seamless integration of design elements and functionality.
  
• Continuous Improvement: Committed to staying updated on industry trends and best practices, consistently seeking opportunities to enhance design skills and improve user experience.

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I’ve built a learning environment for understanding aquaponics systems

• Designed and build a complete self-guided interactive system for exhibition purposes.
• Produced all advertising materials, signage, flyers and infographic posters.
• Interactive installation and concept was sold to Stichting Duurzame Kost, City Farming
in Eindhoven, The Netherlands.

After graduation I sold the interactive installation and concept to Stichting Duurzame Kost City Farming in Eindhoven, The Netherlands.

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Instructor/ rapid prototyping lecturer at Avans University – Den Bosch, The Netherlands
• Developed and delivered instructional content for a laser cutting course for first-year students.
• Taught students how to design and fabricate with laser cutting tools.

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References

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